Technical SEO/GEO/AEO Consultant & Python Developer
Writing about how sites get found — by people, search crawlers, and language models alike — and how to build the infrastructure that works for all three. Technical SEO, Generative & Answer Engine Optimization, Python automation.
Google Patented Trust: The Content Brief That Survives the Next Core Update
Google's patent computes Author Score as math. Here's what that means for a copywriter brief — rewritten live, for a real published page.
AEORewriting the Thanksgiving Music Activities Page: What Happened
Follow-up to the Author Score piece: the page has been rewritten per the brief. Before/after GSC screenshots, rankings and citations land here.
GEOWhere to Find an E-E-A-T Expert: I Built One — and Google Believed It in Two Months
A virtual expert backed by real practice: within two months Google AI answered by his name. The method, the rhythm and the platforms — repeat it yourself.
SEOHow to Write a Meta Description That Google Will Use
Google now builds snippets on the fly — CTR drops follow. The data-nosnippet trap and a recipe for a meta description Google will use: check your pages.
AEOChatGPT has already been to your website. And left to quote a competitor
How does ChatGPT choose which sources to cite, and why does it prefer your competitors even if your content is superior? Two 2026 studies analyzed ChatGPT's internal network traffic and how AI agents "see" web pages. It turns out that AI values machine-readability and web accessibility (the Accessibility Tree) over beautiful design. Read our detailed breakdown of ChatGPT's logs and a practical checklist on how to optimize your website for AI agents.
About me
My name is Max. Technical SEO consultant with 8+ years of practice, specializing in GEO/AEO since 2023. I write the Python tools I use for audits, crawling, and Django-based services, and I have run 120+ technical audits for product and content sites.
I have been in internet marketing since 2014 — industrial companies, education, events, software.
When COVID hit, I decided that a marketer who codes would outlast a marketer who does not, and learned Python. The first real scripts I wrote at my wife's request: small tools for her Teachers Pay Teachers store. They worked so well they grew into tptseo.tools — a product TPT sellers use today.
At Sundrax I ran SEO for six sites, each in seven languages — 42 versions of every decision. There it became obvious that search was changing faster than the playbooks: people were getting answers from ChatGPT and Perplexity, not only Google. I went deep into GEO, then AEO, and rebuilt my audit process around one question: can a language model read, understand, and cite this site?
Current project — PBN Panel: full automation of building and maintaining quality PBN networks. This site is my lab notebook: what works, measured on real projects. And the free audits section is that notebook turned into a tool: run one and see how AI systems read your site — it costs you nothing
Frequently asked questions
What's the difference between SEO and GEO/AEO?
Is the free audit actually free?
Do you take on client work or build custom tools?
What's your background?
Free AI visibility audit
See how visible and understandable your site is to LLMs like ChatGPT, Gemini and Perplexity.